Client: Ricky Chau, Founder of Taste Studios

Consultant: Pietro Sassanelli, Business Systems Consultant

The Situation: Manual Ops Were Limiting Scale

Taste Studios, a high-growth beverage company, was expanding across states — but its internal systems couldn’t keep up. Sales, design, delivery, and admin processes lived in spreadsheets, inboxes, and siloed tools. With operations scaling faster than systems, the business faced growing inefficiencies, risk, and a founder overwhelmed by approvals and errors.

What Was Breaking

• Manual quantity and SKU validation across 4+ states
• Disconnected sales process (TallEmu → inbox → spreadsheet → production)
• Delivery recap, manifesting, and file exports were all manual
• No automated follow-ups or stage progression
• Founder had to personally check every step, every time

Consulting Objective:

Systemise Order Processing and Sales Pipelines Without Replacing Core Tools

• Rebuild sales + onboarding flows in HubSpot
• Use automation to eliminate repetitive order and delivery work
• Train teams to run ops without founder oversight
• Create visibility across the customer journey