Company: Tability (Speculative Analysis)

Role Fit: Product Ops • Lifecycle Ops • SaaS Systems Architect

Consultant: Pietro Sassanelli

TL;DR

• Rebuilt Tability’s lifecycle system using Segment, Intercom, Airtable, and Slack (speculative)
• Designed behavior-based onboarding and CS enablement workflows
• Modeled outcomes: +22% activation, -25% week 1 churn, +18% multi-user adoption
• Includes SOPs, lifecycle flows, and milestone definitions
• Goal: Join a SaaS team as a product or lifecycle ops owner to reduce churn, activate users, and systemize scale

Disclaimer

This is a speculative case study based solely on publicly available information from Tability’s website, content, and OKR templates. I have no affiliation with Tability. This case is designed to demonstrate my thinking as a SaaS systems consultant for lifecycle and retention strategy.

Context: A Product Built Right, But Retention Left Behind

Tability offers a clean, founder-led OKR experience — it’s fast, focused, and ideal for async teams. But like many B2B SaaS products at this stage, there are signs of lifecycle risk:

• New users often create a goal but never update it
• Teams rarely expand past one or two members
• Messaging sequences appear generic and time-based