Client: Dinesh Punni, Founder of Immersive Insiders

Consultant: Pietro Sassanelli, Business Systems Consultant

The Situation: Creative Growth, Operational Gridlock

Immersive Insiders was rapidly expanding its educational platform and online community. But despite audience growth, backend systems were brittle. Content scheduling, onboarding, and community engagement were all manual — and all relied on Dinesh. This created stress, inconsistency, and an inability to scale high-ticket offers.

Challenges Identified

• Manual social content scheduling across platforms
• Ad hoc email onboarding with no re-engagement strategy
• Community touchpoints managed inconsistently
• No operational visibility or delegation pathways
• A VA was onboarded but underutilized due to lack of SOPs or ownership structure

Consulting Objective:

Enable async scale by systemizing content, onboarding, and community operations — and removing the founder from execution.

• Automate onboarding flows and email logic
• Delegate content ops and engagement to a VA
• Build SOPs that enable consistency and async execution
• Connect BentoNow, Notion, Zapier, Discord, and LearnWorlds into one backend system