Client: Blake Brunne, Founder of Crowd Culture

Consultant: Pietro Sassanelli, Business Systems Consultant

The Situation: Rapid Growth Without a Scalable Backbone

Crowd Culture, a creative agency scaling quickly, faced a critical constraint: the founder was embedded in every function. With no standardized systems or documentation, operations became a bottleneck. The agency needed infrastructure to support growth — not just faster execution, but scalable clarity.

Observed Challenges on the Ground

• Project delivery was managed ad hoc in Slack and memory
• Proposal follow-ups were manual and unreliable
• Onboarding for clients and suppliers lacked structure
• Team members lacked workflow visibility
• No documented knowledge base or internal training
• The founder was the operational linchpin — unsustainable for scale

Consulting Objective: Create a Scalable Operating System

• Reduce founder dependency through automation and visibility
• Standardize onboarding and project delivery
• Accelerate the proposal-to-close cycle
• Build a single source of operational truth
• Enable async collaboration and long-term scalability